An EA executive has confirmed that the company is really interested in in-game advertisements, and sees them as a “huge opportunity” for developers.
For as long as video games have been around, they’ve been no strangers to product placement and marketing. From Alan Wake pushing Verizon and Death Stranding making you want a Monster Energy to games like Sneak King and Pepsiman that are entirely based around brands, games have always had some forms of advertising.
That doesn’t mean that gamers are fond of it, though, and in-game advertisements remain a touchy subject that some companies seem to be blind to. EA has already made it clear with games like Skate and EA Sports FC that it’s interested in in-game adverts, but it’s now clearer than ever that it sees them as a big part of games going forward.
As pointed out by GamesRadar+, The Game Business recently had the chance to chat with EA’s vice president of advertising and sponsorship, Alexander Dao. Dao talked about EA’s new advertising platform, which he views as a “huge opportunity” for both developers and advertising within PC and console games.
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