Target launched a massive collaboration with Pokémon on June 6, along with some policies meant to combat scalping. The collab is the second phase, aka "Drop 2," of the Pokémon x Target collaboration, following the successful release of Drop 1 on May 2.
The collaboration celebrates the Pokémon franchise's 30th anniversary, and is described on the Target website as being "for fans, by fans." Over 40 new products launched just two days ago, including Target-exclusive puzzles, graphic tees, stylish jackets, and Poké Ball kickballs.
Along with all the new merch, Target is launching a number of rules for Pokéfans eager to get some of the exclusive goodies. The jackets, for instance, are only available online as preorders that will arrive in the winter.
More notably, Target is putting a purchase limit on the other Pokémon collaboration items. Visitors will only be allowed to buy "one unit per item, per guest" both in stores and online. According to the Target website, this change is meant "to give more fans a chance to shop."
This limit isn't just being applied to the new collaboration, reports Polygon. Some Target shoppers have noticed that Pokémon TCG cards were also being limited to...
