Looks like one of the biggest fears regarding Xbox’s Project Helix may come true after all, as an exec has confirmed the company’s struggle with supply chain constraints.
During The Game Business Live Summit at Summer Game Fest on June 8, Xbox’s new chief strategy officer, Mathew Ball, revealed some challenges the brand’s console division has been facing, including demand outstripping supply. This comes at a time when the rise of AI has left the market strained, and the prices for components have reached an all-time high.
If you’re wondering what it means for Project Helix, well, for starters, it’ll likely come with a hefty price tag to reflect current market conditions. And it also won’t be available for purchase so easily. Don’t forget: Microsoft will also be taking a strict stance against scalpers, so there likely won’t be many “alternative” ways to purchase the console either. Which is a good thing, but an anti-scalping strategy would likely include registration queues, purchase limitations, and more, making it harder for gamers to secure a unit amid the rush.
“The [component] crisis is not yet getting better,” Ball said during the summit. “The window in which we and others are...
