A fintech company reports that, based on Bank of America's predictions for Grand Theft Auto 6's first-year sales, the price increase from $69.99 to $79.99 will generate at least $450 million in additional revenue for Rockstar Games and Take-Two Interactive. Grand Theft Auto 6's revenue has been a hot topic since its release announcement, and several experts estimate the game has already surpassed $1 billion in pre-order revenue.
Mateusz Czyzkowski, a financial markets analyst at XTB, believes Rockstar Games' seemingly modest $10 price increase for GTA 6's standard edition could become a major source of additional revenue. They based this estimate on Bank of America's earlier projections, which predicted GTA 6 would sell at least 45 million copies in its first year.
Aside from inflation-adjusted prices, other financial data suggest GTA 6's jump to $80 doesn't necessarily make it the least affordable Rockstar game.
XTB's analyst said, "Based on Bank of America's estimate of 45 million copies sold in the first year, the difference between prices of $70 and $80 represents approximately $450 million in additional gross revenue." The math is straightforward. However, with GTA 6 reportedly generating $1 billion in its...
