As if console price hikes weren’t enough, Sony has now confirmed that it’s planning to raise PlayStation Plus subscription rates to improve profitability—and this isn’t the first time it’s done so in 2026.
A translated Sony Q&A from June, featuring Sony CEO and President Hideaki Nishino, Senior Vice President of Finance and Corporate Development Lynn Azar, and Studio Business CEO Hermen Hulst, has shed light on the future of PlayStation Plus' pricing model. When asked about the “pace and scale of future PS Plus price increases,” the official response highlighted the success of the subscription model and revealed that the company plans to use “multiple levers” to boost profitability.
“PS Plus offers strong value to players, and we continually balance that value against customer cost. We are using multiple levers to improve profitability, including pricing, tier mix, and content acquisition efficiency. Higher tiers now account for 40% of subscribers, which reflects strong demand for the service. PS Plus remains a key driver of profitability, and we achieved record-high PS Plus profitability in FY2025.”
The interview also revealed Sony’s intention to cover additional costs incurred to maintain cloud servers and network infrastructure for PS Portal through PlayStation Plus.
“We...
